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Hundreds queue as North Melbourne bakery closes

Written by Javed Iqbal

For runner-up Andrea Kwon, it’s the pistachio and lemon cake, topped with thick buttercream frosting, that has a place in her heart.

“This is the cake my now husband got me before we started dating,” she said. “That’s when I realized he liked me.”

Hundreds queued to snag one of the last 1,300 pieces of cake at Beatrix Bakes on Saturday morning.

Hundreds queued to snag one of the last 1,300 pieces of cake at Beatrix Bakes on Saturday morning.Credit:Justin McManus

Kwon was told the cake was off the menu while waiting in line, but was later moved to tears when a slice was produced for her. “I did something magical,” Paull told her.

“I want to sit down and cry and cherish this cake,” Kwon said through tears and laughter.

But there is no special memory for her sister, Arielle Kwon. “I just like the cake,” she said.

The news of the bakery’s closure triggered long queues in the past month.

A loyal Beatrix Bakes customer waits in peace on Saturday morning.

A loyal Beatrix Bakes customer waits in peace on Saturday morning.Credit:Justin McManus

The queue to devour one of the last 1300 pieces of cake on Saturday morning snaked all the way down Queensberry Street and around the corner onto Dryburgh Street.

A limit of eight discs per person was set to ensure that most cake fanatics would not leave empty-handed.

The final menu featured blueberry coconut, red velvet cake with white chocolate cream cheese and buttercream icing, rhubarb and cinnamon crumble with custard and vanilla slice with passion fruit icing.

Paull said she felt overwhelmed by the support for her store, which opened in 2011.

Paull was overwhelmed by the reaction to her bakery closing.

Paull was overwhelmed by the reaction to her bakery closing. Credit:Justine McManus

“I’m just so proud of it. It’s an honor to have baked for everyone,” she said. “I’m so sad that this part of it is ending, [but] I’m excited about the next steps for me.”

Those next steps include selling whole cakes online, finishing a follow-up cookbook to her first — aka Beatrix bakes – and liquidation of bakery workshops.

About the author

Javed Iqbal

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